Daelim Australia 2012 Market Wrap
11 Jan 2013
Daelim Australia 2012 Market Wrap
Daelim motorcycles and scooters only arrived in the Australian market place in late 2011 and over the past year Daelim has consolidated its position as a major player within the Australian motorcycle industry. According to market share just released by industry data specialists ERG International, in 2012 the Daelim brand grew an enormous 89.8% in comparison to sales made in 2011.
The Daelim brand offers Australians a unique range of motorcycles and scooters, with power varying from a 50cc to a 250cc model.
As Korea’s largest manufacturer of motorcycles and scooters, Daelim holds an enviable reputation for quality, offering a number of models which have been refined over the organisations thirty year history. Daelim began manufacturing in 1962 and it is because of this vast experience that Daelim manufacturing is a global leader in advanced technology.
In 2012 Daelim manufactured over 300,000 bikes globally.
Currently Daelim has the VJF 250 representing the Daelim motorcycle division and this model alone has experienced 7.6% growth in 2012. The VJF 250 is a 250cc sports learner approved bike that comes standard with a liquid cooled four- stroke DOHC engine and electronic fuel injection. In 2012 the VJF 250 also received a facelift with new sticker artwork and a redesigned rear which has proven to be popular with the Australian public.
“The VJF 250 has fast become a favourite with Australians with its extreme sports appeal, superior build and features and with a new price introduced in late 2012 it has become known as the best value 250cc motorcycle on the market,” says Daelim National Sales Manager, Alan Collins.
And while the Daelim motorcycle is definitely impressing the Australian market it is the Daelim scooters that are setting the motorcycle industry world alight! Daelim scooters have well and truly leaped ahead in 2012 posting 195.5% growth from this time last year.
“Supported by an extensive history of manufacturing experience the Daelim brand stands for pure class- quality products, unique designs and innovative technology. Reliability and competitive price points also help to make the Daelim brand a cut above the rest,” Collins says.
Only yesterday, Daelim Australia announced the relaunch of the popular Daelim S1 scooter. Powered by a liquid cooled 125cc Fuel Injected engine and featuring front and rear disc brakes the Daelim S1 is now available after price roll back to Australian customers for $2,990+ on road costs!!! As an added bonus to customers who purchase the S1, with every purchase customers will receive FREE a genuine Daelim windscreen (RRP $199), SHAD 29l Top Box (RRP $129) and genuine Daelim hand protectors (RRP $99)!
“Daelim motorcycles and scooters are first up built to quality but we are also working to ensure our scooters are accessible to the Australian public at a highly competitive price point and unbeatable value,” says Collins.
“In 2013 you can expect to see Daelim grow further as we take on the two wheel market offering great quality, high class performance transport backed by a great warranty and extensive dealer network!”
In Australia, Daelim is distributed by Mojo Motorcycles, who were established eight years ago and are the exclusive distributor for TGB scooters, CMoto motorcycles, scooters and ATVs, as well as CFMoto scooters, motorcycles and ATV. In 2012 Mojo Motorcycles have extended their business further growing an astronomical 71.2% in sales and holding 3.2% of the entire Australian motorcycle market for 2012, according to results just released by ERG International.
Mojo Motorcycles pride themselves on importing quality products to the Australian market. With each of the Mojo Motorcycles brands kicking goals monthly, there is no doubt that Mojo Motorcycles is well on the way to becoming a market leader.