January 2013 Market Wrap
12 Feb 2013
January 2013 Market Wrap
Daelim Market Share Report: January 2013
Daelim motorcycles and scooters finished 2012 with exciting retail results and have continued to take on the Australian market in the first month of 2013.
“It was 2011 that saw the relaunch of the Daelim brand, 2012 that saw in increase in awareness and we hope that 2013 is the year that Daelim consolidates its position as a serious market contender!” says National Sales Manager Alan Collins.
“Daelim offers such unique, versatile product designs that it is no wonder in such a short period the word is spreading.”
As Korea’s largest manufacturer of motorcycles and scooters, Daelim holds an enviable reputation for quality, offering a number of products that have been refined over the organisations thirty year history. Manufacturing over 300,000 vehicles a year it is no wonder Daelim are a global leaders when it comes to advanced technology.
In motorcycles, Daelim is currently represented with the VJF 250 that experienced an exciting relaunch recently with the a price roll back allowing this model to offer not only great bike but great market value! The VJF250 is a 250cc sports learner approved bike that comes standard with a liquid cooled four- stroke DOHC engine and electronic fuel injection
“The Daelim VJF has continued to hold its own in the highly competitive learner approved 250cc market place and now with the new pricing structure the value for money is undeniable,” says Daelim Australia National Sales Manager, Alan Collins.
“At the new price point of RRP $3,990 plus onroad costs the Daelim VJF250 is genuinely the best value 250cc on the market.”
Also, relaunched at the end of the year was the Daelim S1! Powered by a liquid cooled 125cc Fuel Injected engine and featuring front and rear disc brakes the Daelim S1 is the ideal scooter for the daily commute, available to customers for $2,990+ on road costs!!
As an added bonus to customers who purchase the S1, with every purchase customers will receive FREE a genuine Daelim windscreen (RRP $199), SHAD 29l Top Box (RRP $129) and genuine Daelim hand protectors (RRP $99)!
Daelim scooters have continued to wow the scooter market with a 100% increase in sales since January last year. No retails were recorded for Daelim scooters in January 2011 and now Daelim holds 6.5% of the entire scooter market!
“Daelim scooters are known for their high-level Korean quality, well thought out, unique designs and more and more people are recognising this!” Collins says.
Daelim offers a scooter range varying from a 50cc to a 125cc model.
“Since the relaunch of the Daelim brand, results to date have began to show its potential within the market place,” says Alan Collins.
“Our models are popular, unique backed by quality and so we can expect bright things for Daelim in 2013."
In Australia, Daelim are distributed by Mojo Motorcycles, who were established eight years ago and are the exclusive distributor for CFMoto motorcycles, scooters and ATVs, Daelim motorcycles and scooters, as well as TGB scooters. For 2013 Mojo Motorcycles currently hold 4.3% of the total Australian motorcycle market, according to results just released by ERG International.
Mojo Motorcycles pride themselves on importing quality products to the Australian market. With each of the Mojo Motorcycles brands kicking goals monthly, there is no doubt that Mojo Motorcycles is well on the way to becoming a market leader.
For further information on the Daelim range please visit www.daelim.com.au
If you LOVE Daelim, you should LIKE the newly launched Daelim Facebook page. Daelim Facebook keeps members up to date on all things Daelim!!!