October 2012: Daelim Market Share Report

12 Nov 2012

October 2012: Daelim Market Share Report

Daelim motorcycles and scooters was relaunched to the Australian market in late 2010 and since then sales have gone in to overdrive. From the most recent results released by industry data specialist ERG International, the Daelim brand has grown an enormous 138%year to date from this time last year.

Daelim is a South Korean brand that designs an extensive range of scooters and motorcycles, and sales of Daelim have really starting to gain traction within the market, according to the ERG results.

While relatively new in Australia globally Daelim Motors is a phenomenon and the largest motorcycle manufacturer in Korea. Daelim factory puts a large emphasis on product development and with over 30 years experience is a global leader in technology.  

Annually Daelim manufactures 300, 000 bikes globally.

Daelim motorcycles in Australia have been holding their own in the industry reporting 13.4% growth in sales from this time last year.

“In the Daelim motorcycle range we are only represented by the Daelim VJF250 which has proven to be a popular 250cc motorcycle in the Australian market place,” Daelim National Sales Manager, Alan Collins says.

“And to increase popularity further this month we have launched a price roll back on this model which is set to rock the 250cc learner market in Australia and no doubt make the Daelim VJF250 the best value 250cc motorcycle in the market place!”

The Daelim VJF 250 is a 250cc sports bike that comes standard with a liquid cooled four- stroke DOHC engine and electronic fuel injection. The VJF250 also features twin front disc brakes and single rear disc brake to make this the ideal bike for city commuting, while featuring enough grunts for highway travel on the weekends. And is now available for $3,990+ on road costs!

In the month of October not to be outdone by the Daelim motorcycle range, Daelim scooters have also posted amazing growth of their own.  Year to date results in comparison to this time last year, Daelim scooters sales have grown by 373%.

The highest volume seller in the Daelim range continues to be the retro styled Daelim Besbi.

The Daelim Besbi is an iconic retro scooter with a powerful 125cc engine complemented with fully automatic CVT Twist and Go transmission with electric start. The Daelim Besbi is the perfect scooter for the daily commute with a 6.4kW 4-stoke air-cooled engine with a front disc brake and rear drum brake. A sophisticated chrome plated front grill and hive patterned upholstery help to make the Besbi scooter a true style sensation on the roads.

“The Daelim Besbi is a great asset to the range, offering quality commuting, with stylish features at a great price point for our customers,” Collins says.

In 2013 Daelim have plans to launch a new motorcycle which will ooze with Daelim modern styling and advanced technology.

“Daelim is set to expand further in Australia in late 2012 and onwards with some great new and existing models fit for our Australian customers.”

In Australia, Daelim is distributed by Mojo Motorcycles, who were established eight years ago and are the exclusive distributor for CFMoto motorcycles, scooters and ATVs and TGB Scooters, as well as Daelim motorcycles and scooters.   Mojo Motorcycles prides themselves on importing quality products to the Australian market. According to the latest FCAI results Mojo Motorcycles owns an impressive 3.6% of the entire Australian motorcycle market. With each of the Mojo Motorcycles brands kicking goals monthly, there is no doubt that Mojo Motorcycles is set to become a market leader.